Home & Garden

Home working and rediscovered enjoyment of our living spaces and outdoors has increased the importance of home & garden ecommerce.

To be ready for online growth you must meet and exceed your customers’ expectations with leading ecommerce features and functions.

Competition is high and the range of products is huge. Many people are buying these products for the first time. They need a lot of useful information and engaging content to help make their buying choices easy.

Home & garden Ecommerce
Multi-Channel Sales For Home & Garden Products

Multi-channel sales for home & garden products

Quality and consistency across all your channels will drive business growth. Taking advantage of the latest ecommerce technology and m-commerce opportunities will help you keep pace with demand. Add easy payments and no-worry returns policies and you’ll be ready to claim your share of the market.

Meet your supply chain challenges with integrated business systems for a single accurate view of your inventory. Combine this with shipping and delivery data to give an end-to end view of your sales process. You’ll reduce enquiries and increase customer satisfaction at the same time.

Showcasing your home & garden products

Increasing use of smartphones and tablets means customers can engage with your product information anywhere, at any time. They will read reviews, visit marketplaces and browse on multiple websites and social media channels. Your brand is no longer limited to your location when it delivers a useful and immersive experience online.

Home & Garden Ecommerce

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Get in touch with us today for a free consultation with one of our home & garden experts.

Our services for home & garden businesses

Why Paid Social?
Paid Social
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Social Ecommerce
Social Commerce
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Conversion Rate Optimisation
Conversion Rate Optimisation
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Content Marketing
Content Marketing
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Paid Search
Paid Search
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Strategies to enhance businesses
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Home & Garden Case Study: Stone Tile Company

The Stone Tile Company has supplier partnerships around the world allowing them to offer premium products at competitive prices. Their move from Magento 1 to Magento 2 has delivered stunning results. Their updated online branding is smartly minimal. Multi-select filters and an online calculator have streamlined their customers’ journeys.

Read the Stone Tile Company’s business growth story.

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Ecommerce for your home & garden business

Search engine optimisation

With such a wide variety of products home & garden catalogues are often very large. Your ecommerce site could be daunting for new customers. Purchases are often higher value, so quality support is essential. Making product discovery easy also provides opportunities for up-sales and cross-sales. Add chatbots and guided searches to encourage your customers to explore and improve conversion rates.

Content strategy

A well-planned content strategy delivers engaging information in multiple formats across all your sales channels. You can provide user-friendly navigation, well-structured page footers, and tools to automatically create product bundles. Help customers by sharing items often bought together along with easy ‘add to basket’ options.

Conversion rate optimisation

Home owners want to make the right choices for themselves and their lifestyles. They are likely to do a lot of research and read reviews. This can slow down your sales process. Multi-media content and augmented reality can speed things along and give them confidence to buy. Add well-researched questions and answers and promotions to build customer loyalty.

Customer loyalty

Many visitors to your ecommerce site already have a clear idea of what they want. You can automate suggestions and recommendations based on searches and trending products using machine learning and artificial intelligence.

Social Commerce

Style and design are important for your home and garden sales. Favourite social media channels are popular for ideas and inspiration, providing an ideal opportunity to position your brand. Your ecommerce platform can provide ‘home tours’, videos and other high quality content on social channels. Most customer comments and
social sales can be handled automatically.

Shipping and tracking

You probably work with multiple suppliers that have their own supply chains and
distribution requirements. To manage customer expectations, your order
management processes can highlight shipping conditions, restrictions, and costs.
You can also offer popular options such as buy online and pick up in store (BOPIS),
for example. Easy order tracking will reduce enquiries and a clearly visible returns
policy will provide confidence-building transparency.
Work with optimisation and growth experts
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Work with home & garden experts

The Williams Commerce team has worked with many different home & garden companies. We’ve helped them plan and implement ambitious online growth strategies and achieve digital transformation for their business.


Award-winning expertise

2023 DC Awards Winner
Ecommerce Awards Finalist Best B2B Website Launch
DC Awards winner 2022
Ecommerce awards 2020 Finalist
RAR Awards
2019 DC Awards Winners logo
The Drum Recommends Digital Awards
2020 Partner Awards UX & Design

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Join the global brands that trust Williams Commerce to accelerate their ecommerce. 

Still not sure? Check out our case studies or contact us for a free, no obligation consultation.