Meet The Team

Robert Williams


Rob founded Williams Commerce in 2009 after a career in corporate IT, and ecommerce startups. Rob is involved in daily operations with both our internal teams and our customers, whilst focusing on our strategic goals of becoming one of the worlds leading ecommerce solution providers.

Michael Kent


With over 20 years of experience in the digital space, Michale joined Williams Commerce in 2009 and is now the Commerce DXP Delivery Director at Williams Commerce and also runs operations at our sister brand, Un.titled. 

Previous work includes being  IT Director and Programme Manager in Wholesale Banking Equity Markets for ING. Michael also has a BSC degree from Warwick University. 

Heidi Simms

Finance Director

Over 20 years of experience in management accounting. Joined Williams Commerce in 2019. Leads the finance department and is responsible for monthly and annual reporting, tax reporting and monitoring finance operations

Previous work includes being a management accountant at WR Refrigeration Ltd and a finance manager at Integral UK Ltd for over 11 years. Heidi also holds a CPA designation. 

Brian Healy

chief client officer

In his time Brian has worked across a range of digital disciplines – design, content production, project and account management, UX and of course making lots of tea.

Today, along with Keri and Michael, Brian heads up Un.titled, winning new work, helping develop long-term value – for both clients and Un.titled – and nurturing the right team to deliver our projects.

Laura Otten


Having gained experienced in Business Development & Customer Relations, Laura moved to the UK in 2010, to work for Rob Williams’ ecommerce businesses. When Williams Commerce was founded, Laura jumped at the opportunity to be part of a leading solution-driven ecommerce agency.

Over the years, Laura has supported our customers and the business with delivery, before moving into Business Development and becoming our Sales Director.

Miruna Sfat

Marketing Director

Miruna has been part of Williams Commerce since 2015 and is now overseeing the Digital Marketing agency, working directly with the marketing team to deliver data-driven strategies and help our clients achieve their online goals across SEO, Paid Search, Paid Social, Email Marketing, Affiliates and more.

With over 8 years of experience in Digital Marketing, Miruna is a creative problem-solver with a passion for building brands, digital strategies and long-term partnerships.

Ben Clarke-Head of Brand Marketing

Ben Clarke

Head of Brand Marketing

Ben brings experience in providing growth plans for both B2B and B2C brands to drive more leads and generate revenue. Ben owns the brand guidelines, the relationship with our partners and leads the brand marketing team to raise awareness of the Williams Commerce brand.

Tanya Peasgood

Tanya Peasgood


Tanya leads our consultancy team in working alongside our clients to define their business requirements, build delivery roadmaps and consider transformational goals. Her team are involved throughout any engagement from the initial sales process to supporting delivery and ongoing account management.

Paul Ngoie

Head of SEO

Paul has extensive knowledge in SEO spanning over 14 years, having extensively worked in some of the most competitive verticals online, including iGaming, ecommerce, fashion retail, SaaS both in UK and Internationally.

A passionate digital marketing expert with a track record of success in delivering effective SEO and digital strategies for various industries and sectors.

Do you have a project you need help with?

Join the global brands that trust Williams Commerce to accelerate their ecommerce. 

Still not sure? Check out our case studies or contact us for a free, no obligation consultation.