Depth and Popularity Make Magento the Home of Ecommerce Innovation

Depth and Popularity Make Magento the Home of Ecommerce Innovation

Just before the New Year ‘TechCrunch’ featured an article about innovation driven by open source code. It argued that big owners of licenced software such as Apple and Google are not only embracing the open source, but accept it as the inevitable shape of things to come. Of course, Magento is open source and, as […]

5 ecommerce trends that are critical for success in 2016

5 ecommerce trends of 2016

2015 was, without doubt, a great year for ecommerce with sales expected to top £60 billion, and with the UK expected to lead the way to 19.3% of sales by 2019. Retailers such as John Lewis reported a fantastic 40% of sales coming from online over the 6 weeks to Christmas Delivery Having a great […]

Gamification – 6 ways to apply it to ecommerce

Women sitting at wooden table, using a smartphone

Gamification is a hot topic right now (and has been for a few years), especially as retailers look at ways to increase engagement with their customers and chase ever increasing sales targets. In this article we look at what gamification can do for ecommerce, and some simple steps to start implementing gamification principles. What is […]

What are you doing to reduce abandonment rates onsite?

Trolley

Online shoppers abandon their baskets for a whole myriad of reasons. But the question is what are you doing about reducing abandonment rates on your ecommerce store? A report from IMRG (Consumer Retailing Report 2015) says a staggering 73% of online shoppers abandon their basket. More detailed analysis suggests that the key drivers behind current […]

Dynamic Supplements Flexes its Muscle on Magento Enterprise

Closeup of man lifting weights

Multi-award winning ecommerce agency Williams Commerce are super proud to have launched this week their latest Magento Enterprise site Dynamic Supplements. Dynamic Supplements is the reignited brand created from three businesses; the original Dynamic Supplements webstore; Bodybuilding Supplements who were originally established in 2011; and Mutant Nutrition, created in 2010 by successful Personnel Trainer and […]

Flint’s Redeye Extension for Magento® is launched!

Red Eye Logo

Magento is a great eCommerce platform, but part of what makes it great is the ability to integrate with best of breed services and platforms. Email marketing is a key element of any retailer’s communication strategy; this is why more and more retailers want to get the most out of it. Williams Commerce has just launched […]