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IntroCar Case Study

Founded in 1988, IntroCar has more than 30 years of experience in the retail and production of specialist parts for Bentley and Rolls Royce luxury cars.

"The new site will make it easier for enthusiasts to access the original Rolls Royce and Bentley parts they seek, while also having the option of buying them from our Prestige range"

Enhanced customer Experience

Increased agility & ability to update the platform

Increase in trafffic & CTR


They are the world’s foremost supplier of parts for all Rolls-Royce and Bentley models manufactured from 1945 to the present day. In recent years, the business has embarked upon an ambitious program of product manufacture and sourcing and now carry the largest range of new components outside Bentley Motors Limited.

With a huge number of products available, IntroCar wanted a website that was able to provide both individual and trade customers with the service and usability they craved. They needed a new ecommerce platform solution that allowed the business to scale, extended functionality and freshened up the site design to allow the business to grow.

  • Increase conversion whilst stabilising the site 
  • To create a new look site that is fully responsive with better customer engagement 
  • To deliver a solution with greater functionality that engages customers faster 
  • To deliver a new platform that will allow the business to scale and grow  
  • To integrate seamlessly to the Khaos Control back oce system 
  • To retain and improve the Lookbook method of shopping
IntroCar Mobile Mock Up
Introcar Case Study


The project was kickstarted with a large discovery piece to look at the UX and do a deeper technical review.  The objective would be that at the end of this stage we will have established all deliverables in more detail and finalise your scope.

To help meet the business’s digital requirements, Williams Commerce built a new website for IntroCar on the Adobe Commerce platform. 

A highlight of the new IntroCar site is the hotspots feature. This allows visitors to zone in on a specific part of their vehicle, hover over the various parts that comprise it, and then click through to product pages to purchase items. Ensuring they buy the right product every time, improve UX and reduce returns.

Challenges :

  • Moving to a new platform new to IntroCar – Adobe Commerce
  • Seamless Integration of Khaos Control and Adobe Commerce
  • Hotspot feature
  • Vast amount of product on the website


The new IntroCar site provides the capabilities to keep the online store operating effectively and offers the chance for buyers from around the world to get that perfect part for their luxury vehicle.

Khaos Control was integrated to help administrators stay on top of the vast stock and product list IntroCar has. Other integrations include Trustpilot for reviews, Opayo for payments, and Mailchimp for marketing. IntroCar has also brought in the Williams Commerce Digital Marketing team to support its efforts in this space including PPC.


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IntroCar Case Study





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