3 Reasons to Trust Cloud Storage for Your Business

3 Reasons to Trust Cloud Storage for Your Business

Cloud storage has gotten a bad rap in recent years. After Edward Snowden’s revelation of NSA spying and other recent incidents such as the Sony Pictures hack, many businesses worry that storing data in the cloud will compromise security.

But business owners who give into fear are missing out. Hackers gonna hack no matter where you store your data. Of the available options, cloud storage is the most secure, and it is easy to use and flexible.

Cloud storage

Here’s why you should stop worrying and learn to love the cloud:

1. Advanced Security Measures

Cloud storage providers regularly update security measures to stay ahead of the curve. After all, their business success hinges on security, so they have a vested interest in making sure customer data is safe.

These companies also offer data encryption, and most provide customized service-level agreements that outline their responsibilities with regard to your data and service.

2. Large Support Teams

Most businesses can’t employ a full-time cloud storage support team, but cloud storage providers can. They give businesses access to a large support team that can respond quickly to security issues if they ever arise.

Many providers also educate business owners and assist with compliance. For example, the Amazon Web Services Compliance Program helps customers understand security measures and streamline compliance with industry and government requirements.

3. Comparative Advantages

Data loss and breaches are inherent risks of storage – whether in the cloud or on-site. The latter is often more vulnerable to hacking than cloud servers. In-house infrastructure can be disrupted by theft, vandalism, fire, and flood.

Businesses that use internal storage have to devote resources to maintaining and monitoring their infrastructure, but the cloud puts those burdens on providers.

How to Choose the Right Provider

When choosing a cloud storage provider, consider the levels of oversight, control, and data encryption offered by each. You might want a provider that has a dashboard for tracking and monitoring data. No matter your storage needs, you should always make sure your provider encrypts your data. To check for encryption, make sure a green lock icon appears in the URL bar of your web browser.

Box vs. Dropbox infographic
Source: ComputerScienceDegreeHub.com

You also might consider consulting an IT expert to help identify or build a solution that fits your budget and your needs. IT experts provide industry insights and can make sure you get the best solution.

Finally, accept that not all data belongs in the cloud. Certain information – such as confidential correspondence and some financials – is better kept on internal servers. Also, industry and government regulations and company policies might limit what data you can store in the cloud.

In spite of highly publicized data breaches, cloud providers offer the best and safest storage options. Cloud options don’t expose your business to the physical threats associated with on-site storage options, and they offer leading-edge technology at an affordable price. By learning to trust the cloud, you’ll experience peace of mind knowing your important information is secure.

Shawn Freeman

Shawn Freeman is an entrepreneur, a personable geek, and the founder of TWT Group Inc., an IT services company based in Calgary, Canada. He founded the company to make IT simple instead of frustrating. TWT has seen significant growth since its inception and is now serving more than 100 clients.